
Part-Time CFOs from Plizz: A Game Changer for Your SME’s Growth in Thailand
Learn how a part-time CFO from Plizz gives Thai SMEs senior financial leadership, better cash flow planning and growth strategy without a full-time salary.
Merger and acquisition (M&A) advisory for founders, CFOs, and investors in Thailand. When a private equity (PE) fund shows interest or a letter of intent (LOI) arrives, you want to close at the right price, without a late due diligence finding or a tax structuring mistake eating into your proceeds.
FAP
Registered CPAs
DFK
International Network
200+
Clients Served
1 day
Reply Time
What You Get
We review three to five years of financials for hidden liabilities, tax exposures, and quality of earnings. One team covers both finance and tax, so nothing falls between two firms.
Discounted cash flow (DCF), comparable companies, and precedent transactions give you a valuation range you can negotiate from, not a single number to defend.
Share purchase, asset transfer, or a Section 74 amalgamation or business transfer, each modeled with its full Thai tax outcome. The wrong structure can cost 5–15% of deal value in unplanned tax.
Financial consolidation, purchase accounting, and tax structure implementation, ready so integration starts on day one.
2015
Founded in Bangkok
200+
Active SME clients
CFO
Led advisory
2015
Founded in Bangkok
200+
Active SME clients
CFO
Led advisory
How It Works
A clear, structured approach from start to finish.
We define the mandate (buy-side or sell-side), the workstreams, and any obligations to the Office of Trade Competition Commission (OTCC) or the Stock Exchange of Thailand (SET). We check the OTCC timeline here, because finding it mid-process is a common cause of delayed closings.
A first financial and operational review of the target, with a first pass at normalized EBITDA. Decision gate: go to full due diligence or stop.
A full review of 3–5 years of financial statements, tax returns (corporate income tax, VAT, withholding tax, and transfer pricing), related-party transactions, and contingent liabilities, in one working file.
A valuation range built on several methods, delivered before negotiation starts, with the assumptions behind each end of the range.
Share purchase, asset purchase, or a Section 74 transfer, chosen on Thai tax outcomes modeled for both parties. The key trade-offs are put in writing before the structure is locked.
We coordinate closing documents, post-closing accounting entries, and tax structure implementation, then support the integration of the finance function.
We define the mandate (buy-side or sell-side), the workstreams, and any obligations to the Office of Trade Competition Commission (OTCC) or the Stock Exchange of Thailand (SET). We check the OTCC timeline here, because finding it mid-process is a common cause of delayed closings.
A first financial and operational review of the target, with a first pass at normalized EBITDA. Decision gate: go to full due diligence or stop.
A full review of 3–5 years of financial statements, tax returns (corporate income tax, VAT, withholding tax, and transfer pricing), related-party transactions, and contingent liabilities, in one working file.
A valuation range built on several methods, delivered before negotiation starts, with the assumptions behind each end of the range.
Share purchase, asset purchase, or a Section 74 transfer, chosen on Thai tax outcomes modeled for both parties. The key trade-offs are put in writing before the structure is locked.
We coordinate closing documents, post-closing accounting entries, and tax structure implementation, then support the integration of the finance function.
Transparent Pricing
M&A fees combine a fixed retainer with a success-fee component. Structure scopes by deal value, target complexity, and cross-border elements.
About our pricing:
| Tier / Variant | What's included | Govt / 3rd-party fees | Plizz service fee |
|---|---|---|---|
| Standard: smaller asset purchases | Single-target Thai entity, THB 10–50M deal value, clean books, single-jurisdiction shareholders, no regulatory carve-outs. Scoping, financial / tax DD, valuation, deal coordination through closing. | DBD registration (variable) + stamp duty 0.1% of share value + capital gains / CIT on disposal | Bespoke · retainer + success fee Reason for quote:Why: retainer + success fee % of deal value: deal-dependent structure |
| Mid-marketMost common | THB 100–500M deal value, financial + tax + light legal due diligence, OTCC notification considerations, single-jurisdiction with possible foreign component. | DBD + newspaper publication (~500–1,500) + stamp duty 0.1% + capital gains / CIT | Bespoke · retainer + success fee Reason for quote:Why: retainer + success fee scales with deal value, DD scope, and cross-border elements |
| Complex: cross-border / regulated | Cross-border deal, multi-target / portfolio acquisition, regulated-industry target (financial services, healthcare, telecoms), OTCC pre-merger approval, Section 74 tax-neutral structuring, multi-jurisdiction tax planning. | DBD + newspaper + stamp duty + capital gains tax + multi-jurisdiction tax | Bespoke · retainer + success fee Reason for quote:Why: cross-border + regulated industry + multi-jurisdiction tax = highest retainer + success-fee tier |
Standard: smaller asset purchases
Single-target Thai entity, THB 10–50M deal value, clean books, single-jurisdiction shareholders, no regulatory carve-outs. Scoping, financial / tax DD, valuation, deal coordination through closing.
Reason for quote:Why: retainer + success fee % of deal value: deal-dependent structure
Mid-market
THB 100–500M deal value, financial + tax + light legal due diligence, OTCC notification considerations, single-jurisdiction with possible foreign component.
Reason for quote:Why: retainer + success fee scales with deal value, DD scope, and cross-border elements
Complex: cross-border / regulated
Cross-border deal, multi-target / portfolio acquisition, regulated-industry target (financial services, healthcare, telecoms), OTCC pre-merger approval, Section 74 tax-neutral structuring, multi-jurisdiction tax planning.
Reason for quote:Why: cross-border + regulated industry + multi-jurisdiction tax = highest retainer + success-fee tier
Optional Add-Ons
| Add-on | Fee | Notes | Add to quote |
|---|---|---|---|
| Part-time CFO support pre-/post-deal | Get a quote · 1 business day Reason for quote:Why: engagement intensity scopes with deal stage and post-merger integration depth | Especially valuable for sell-side preparation and post-merger integration. See Part-time CFO. | |
| Tax advisory on transaction structure | Get a quote · 1 business day Reason for quote:Why: project scope depends on jurisdictions and structuring options | Critical for tax-efficient deal structuring. See Tax Advisory. | |
| Legal due diligence | Quoted by corporate-law firm partner · Plizz coordinates Reason for quote:Why: coordinated with Plizz Group network; partner fee scales with deal complexity | Coordinated with Plizz Group's network of corporate-law firms. | |
| Annual statutory audit (post-deal) | Quoted by CPA partner · Plizz coordinates Reason for quote:Why: CPA fee scales with post-deal revenue + transaction volume + subsidiaries | Often required by acquirers post-closing. See Annual Audit Compliance. |
Part-time CFO support pre-/post-deal
Reason for quote:Why: engagement intensity scopes with deal stage and post-merger integration depth
Especially valuable for sell-side preparation and post-merger integration. See Part-time CFO.
Tax advisory on transaction structure
Reason for quote:Why: project scope depends on jurisdictions and structuring options
Critical for tax-efficient deal structuring. See Tax Advisory.
Legal due diligence
Reason for quote:Why: coordinated with Plizz Group network; partner fee scales with deal complexity
Coordinated with Plizz Group's network of corporate-law firms.
Annual statutory audit (post-deal)
Reason for quote:Why: CPA fee scales with post-deal revenue + transaction volume + subsidiaries
Often required by acquirers post-closing. See Annual Audit Compliance.
Pricing Notes
Build your quote: Plizz confirms it within 1 business day
Estimate excludes 7% VAT and government fees. Plizz confirms your final quote within 1 business day.
Thai regulatory context
Three Thailand-specific rules shape most M&A outcomes. Each one can delay or kill a deal if you find it late.
A deal needs pre-merger approval from the Office of Trade Competition Commission (OTCC) when the combined business would hold a dominant position: generally >50% market share, or a top three with >75% combined share, together with revenue above THB 1 billion. The filing is suspensory: the deal cannot close until the OTCC clears it, and the OTCC has 90 days (extendable by 15) to decide. Other deals above the revenue threshold must notify the OTCC within 7 days of closing. Finding this out mid-process is a common cause of delayed closings in Thailand.
Revenue Code Section 74 allows tax-neutral treatment of qualifying amalgamations and business transfers, deferring a gain that would otherwise be taxed on transfer. Qualifying usually requires consideration made up mainly of shares (cash consideration generally disqualifies), continuity of the business after closing, and the procedural steps of the Civil and Commercial Code (registrar filings and creditor notices under CCC Sections 1238–1273). Miss any one condition and the full gain is taxed in the year of transfer. Goodwill is also generally not tax-deductible in Thailand, so the purchase price allocation between goodwill and identifiable intangibles sets the post-deal effective tax rate for years.
Under Section 65 Tri (12), net operating losses carry forward for up to 5 years. In a share purchase the losses survive, because the legal entity continues. In an asset purchase they do not. For a target with large accumulated losses, decide the structure before signing. Section 65 Ter disallows expenses such as fines, personal expenses, and payments without proper evidence, items that often surface in due diligence and change the price. In cross-border deals, Bank of Thailand (BOT) foreign exchange rules govern how proceeds are moved abroad, and the Securities and Exchange Act B.E. 2535 adds connected transaction disclosures for SET-listed parties.
If the share purchase agreement (SPA) does not carve out tax liabilities from before closing, the buyer takes them on, and the price or the escrow is adjusted to match. Founder net proceeds can fall 5–15%. We see this in deals where financial and tax due diligence were rushed, split between firms, or left too late. Plizz runs both in one working file, so nothing the financial review finds is missed by the tax review.
Provider comparison
Most buyers and sellers compare advisors before they engage one. Here is how the main options differ.
| Dimension | Plizz | Big 4 transaction services | Investment bank | Do it yourself (founder-led) |
|---|---|---|---|---|
| Senior attention | Partner-led; the founders bring hands-on CFO and transaction experience | Partner signs; managers and seniors do most of the work | Banker leads; process-heavy | Founder manages; issues often surface after signing |
| Fee structure | Sized for mid-market deals; fixed retainer plus success fee | Premium pricing built for listed and large-cap deals | Success fee on deal value; costly for mid-market deals | Lowest upfront; highest risk-adjusted cost |
| Thai tax depth | Financial and tax due diligence in one team; Revenue Code, OTCC, BOT foreign exchange, and SEC rules | Separate tax and financial teams; gaps between them are possible | Usually outsources tax due diligence | No structured tax review |
| Cross-border | DFK International member firms in 85+ countries; Narai Partners (IR Global) for legal | Global network by design | Regional desk coverage | No network |
| Best for | Mid-market deals of THB 10M–1B+, growth companies, and founder exits | Listed-company deals above THB 1B | Sell-side processes run as auctions | Deals below THB 10M between parties who know each other |
Who this is for
M&A advisory is for mid-market buyers, sellers, and investors preparing or running a deal whose financial and tax questions are more than an internal team can handle alone.
Private equity and venture capital funds running buy-and-build strategies in Thailand
Buy-side financial and tax due diligence across several targets, normalized EBITDA, quality of earnings analysis, and management incentive structuring. The DFK International network helps when the fund holds assets in several countries.
Founders or shareholders preparing for a full or partial exit
Sell-side preparation, valuation defense, a vendor due diligence pack, tax-efficient structuring of the gain on sale (personal income tax for individual sellers, 20% corporate income tax for corporate sellers), and earn-out negotiation. Sell-side preparation should start well before the target closing date.
Strategic buyers: multinational groups making add-on acquisitions in Thailand
Local financial and tax due diligence, OTCC pre-merger filing assessment under the Trade Competition Act B.E. 2560, Section 74 structuring review, analysis of whether BOI privileges survive the deal, and integration with group accounting and tax systems.
Family-office acquirers and distressed-asset buyers
Financial due diligence on targets with incomplete books, normalized earnings, and an acquisition vehicle structured to keep post-deal tax costs low.
Listed-company finance teams subject to SET disclosure
Connected transaction review, fairness opinion support, and analysis of disclosure obligations under the Securities and Exchange Act B.E. 2535 (1992).
This is not the right engagement if the deal is below about THB 10M between parties who know each other (your accountant and a corporate lawyer usually cover it), if the "M&A" is an internal group restructuring with no third party (we scope that as a restructuring engagement), or if you need someone to find acquisition targets (that is a broker’s mandate, not an advisor’s).

Your Plizz Contact
CEO, CFO and Founding Partner
Corporate (re)structuring, cross-border transactions, international taxation, financial planning across SE Asia, MENA & Europe
Why Plizz
Plizz is the Thai member firm of DFK International, a global network of accounting and advisory firms in 85+ countries. It was founded in 2015 by two operating CFOs who have structured and closed transactions in Thailand themselves.
DFK
International network
85+ countries
IR Global
Narai Partners, legal
cross-border reach
Benoît
Meneau
CEO / CFO
Founding Partner
Jérôme
Le Louer
Co-Founding Partner
& CFO
Benoît Meneau (CEO, CFO, and Founding Partner) held CFO roles at listed and private companies across Southeast Asia, South Asia, the Middle East, and Africa, and has structured and closed transactions in Thailand. Jérôme Le Louer (Co-Founding Partner and CFO) brings the same operating background. Our advice comes from people who have sat in the CFO seat during a deal, not observed it from outside.
Transaction-services work for deals in the THB 50M–1B range at a fraction of typical Big 4 fees. You get a written quote for the retainer and success fee before the engagement starts. Walking away after due diligence is a normal outcome, and the fee structure reflects that.
Financial and tax due diligence coordinated with DFK member firms in 85+ countries, with one team accountable for targets outside Thailand and for buyers with foreign shareholders. Cross-border legal work is coordinated through Narai Partners (an IR Global member).
Financial and tax issues are linked. Revenue recognition errors create CIT exposures, and related-party flows raise both transfer pricing and Section 65 Ter questions. Splitting the work between firms adds cost and leaves gaps. Plizz delivers both in one working file.
Common Questions
Answers to the most common questions before and during engagement.
Explore More
An M&A deal usually needs work before, during, and after closing. Tax structuring, investor-grade financials, and the post-closing audit run in parallel, not one after the other.
Section 74 tax-neutral structuring, transfer pricing on post-deal intercompany flows, and post-closing tax integration. Tax advice runs alongside due diligence, not after it.
Sell-side preparation (12 months of investor-grade financials and KPI reporting) and post-merger integration oversight. The part-time CFO and the M&A team usually work in parallel while the deal is prepared.
Audited financial statements for the vendor due diligence pack, and the buyer's first statutory audit after closing. Buyers often ask for a clean audit of the target or the combined company within 6–12 months of closing.
Clean books come before credible due diligence. After the deal, we handle consolidation and purchase accounting entries without you onboarding another firm. Monthly packages start from THB 14,900/month.
When the target holds Board of Investment (BOI) privileges that must survive the deal, or BOI promotion is part of the deal logic, the BOI analysis runs alongside deal structuring.
Insights

Learn how a part-time CFO from Plizz gives Thai SMEs senior financial leadership, better cash flow planning and growth strategy without a full-time salary.
Get Started
Tell us the deal size, structure, and timeline, and whether you are buying or selling. A senior partner reviews it and quotes the engagement before you commit. No retainer is due until the scope is agreed.
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